[ Type ]
Individual Brand
[ Description ]
Brand/Category: Krushmi Chheda – Sports Nutritionist & Performance Coach
Krushmi Chheda, India’s only female sports scientist and nutritionist, works with top national athletes—but her digital presence didn’t reflect her influence. The objective was to build a strong, consistent brand on Instagram, educate her audience, and increase her visibility across the wellness and sports ecosystem.
[ Year ]
2022
Scope of Work
Created and executed her entire Instagram content strategy
Aligned communication with the IPL season to ride on relevant buzz
Designed branded templates and visuals that felt professional but warm
Developed educational, testimonial, and reel-based content formats
Introduced highlight themes, CTAs, and cross-posting plans for brand recall
Results Achieved
Instagram followers grew from ~1K to 10.6K in 2 months
Sharp increase in profile visits, saves, and DMs
Improved brand recall and recognition in the wellness & sports community
Created a clear digital identity for @krushmi.chheda
KRUSHMI CHHEDA
