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[ Type ]

Award-Winning Campaign

[ Description ]

Client: IAPC (Indian Association of Palliative Care)
Agency: Medulla Communications Pvt. Ltd.
Digital Media Strategist: Hensila Kava (Bangera)

Obj #1: Reach out to doctors and encourage them to advice palliative care to their patients.
Obj #2: Reach to consumers and spread a sense of comfort towards palliative care.

[ Year ]

2016


Campaign: background:

Since, “Death” is a something people don’t want to talk about, however, our objective was to spread awareness about End-Of-Life/ Palliative care and its importance to people who are suffering with pain as they approach The End. 
Everyone deserves to live with dignity and also die with dignity. 
We wanted to reach out to doctors since they are the ones who are connected to patients during their last days and eventually create mass awareness amongst people and eventually create a sense of comfort.


Campaign:

We realised that during their last days, it wasn’t the family who heard their words, but it was the Nurses. Hence we created this campaign.

HIGHLIGHTS


CANNES LIONS AWARD
It was one of the most talked about campaign in the healthcare industry that year.

  • Got India its 1 Agency of the Year Award

  • Best Social Media Campaign in Health Care across the world (Gold)

  • Best Doctor outreach campaign (Bronze)


OTHER AWARDS

  • Kyoorius

  • Abby Awards

  • Clios

  • Spikes Asia

  • Goa Fest 


The campaign further got covered by various media platforms.

LAST WORDS

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